The design itself is minimalistic - using silhouettes and typography only. The fonts used are TheSans and TheSerif by Berlin-based Dutch type designer Luc(as) de Groot. The printed version also shows water drops in a shiny finish, emphasizing the virtual character of the water contained in our everyday goods.
The »Virtual Water Project« has been initiated by the lecture »Water for life« in the summer of 2007 at the Fachhochschule Potsdam (University of Applied Sciences Potsdam, Germany). The design process has been guided by Prof. Dr. Frank Heidmann and Prof. Nils Krüger.
